Two Co-Located Conference Programs for the Price of One!

What Else Would You Expect from a 2nd Screen Event on 2/22?

The 2nd Screen Summit welcomes TV Goes Social as its partner in building Hollywood’s base of operations for the new social, second-screen ecosystem — from app development to the multi-screen consumer experience.

2nd Screen Summit:

A New Medium for Creative Engagement

An estimated 84% of American consumers watch television with a “second screen” in their hands via a smartphone, tablet, laptop or other handheld device. As this emerging trend becomes commonplace, Hollywood will continue to develop new and inventive ways to keep eyeballs focused on both their broadcast/home entertainment content on the big screen as well as their customers devices.
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TV Goes Social:

The New Media Dimension

Social Media, on-demand technology and mobile are rapidly converging with TV and taking traditional broadcast to places it has never been before. The implications for content holders, content developers, advertisers and investors portend a great new shift in the media world.. What will the impact be on how consumers use as well as watch their TVs? And, what are the profitable possibilities from an on-screen social culture?
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Dual track session topics include:

      • 2nd Screen Consumer Data and Industry Numbers
      • Revolutionizing Programming and New Audience Dynamics
      • Creating an Engaging 2nd Screen Experience
      • Winners in the New Social TV Race Talk
      • Monetizing the 2nd Screen
      • Going to Places no Ads Have Been Before
      • Metadata: Evolving 2nd screen Experiences
      • Taking Existing Genres to New Levels of Audience Participation
      • Vision and Collaboration in 3rd Party Application Development
      • Transmedia TV – Content’s New Holy Grail

Who should attend:

      • Tablet & Mobile App Developers
      • Social Media, Commerce and Social TV Innovators
      • Home Entertainment and Broadcast Executives
      • Creative Content Producers
      • Advertising, Marketing, Agency and Brand Executives
      • Cable, Network, Telcom and MSO’s
      • Online Content Aggregators and Distributors
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