Todd Merkow, Merkow Media
Accomplished media executive with a passion in helping clients build media strategies within the ever-changing landscape of content distribution. Todd has more than 20 years of integrated executive leadership experience in the launch and growth of regional sports networks, digital media businesses, and sports team franchises in major markets. He is creative in developing large-scale overarching ideas that are balanced with critical thinking and strong financial and operational acumen. Through his digital prowess and innate ability to decipher distribution platforms, he is able to connect audiences through new and traditional technologies. He offers a unique, holistic perspective to bring together individual ideas and executions into comprehensive strategic roadmaps that build audiences and dramatically increase engagement.
Todd founded Merkow Media with a primary strategy to develop/aggregate content, realize distribution, connect to vusers (viewers+users) and build monetization opportunities. The company focuses on the variety of ways to reach audiences and the numerous platforms used to consume content. Areas of interest include; second screen, social TV, over-the-top (OTT) platforms, TV Everywhere/authentication and content development.
Most recently, Todd served as President of Digital Media for Outdoor Channel, where he oversaw all aspects of the company’s digital media operations including development of its online and mobile platforms, an OTT platform (MOTV.com) and an interactive agency, Winnercom Digital.
Previously, Todd held a variety of executive positions within the sports and media industries, most notably eleven years with News Corp/Liberty Media as Vice President and General Manager for FOX Sports West and West 2, in 1966, Todd launched Fox Sports Net Arizona, and from 1991-1996, he also served as Director of Affiliate Sales and Programming for Fox Sports Direct (formerly Liberty Satellite Sports). Complementing his vast media background is his experience as President and Chief Operating Officer of the Los Angeles Avengers of the Arena Football League from 2001-2004.