Sam Decker, Mass Relevance
Prior to Mass Relevance, Sam Decker was founding Chief Marketing Officer at Bazaarvoice, the leader in Software as a Service (SaaS) social commerce technologies serving over 1,000 brands. Decker was responsible for building the company’s brand, products and platform. Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, online, CRM, and customer-centricity strategy. From 1999-2003, he led Dell’s consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell’s customer-centricity strategy and customer segmentation using Six Sigma methodology.
Before Dell, Decker spent more than six years in the Bay Area leading marketing, sales and product strategy at B2B and media startups. Decker has authored two books on word of mouth marketing, serves on the digital advisory board for P&G, served on the board of the Word of Mouth Marketing Association (WOMMA), and posts occasionally at deckermarketing.com or @samdecker.