Prior to Mass Relevance, Sam Decker was founding Chief Marketing Officer at Bazaarvoice, the leader in Software as a Service (SaaS) social commerce technologies serving over 1,000 brands. Decker was responsible for building the company’s brand, products and platform. Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, online, CRM, and customer-centricity strategy. From 1999-2003, he led Dell’s consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell’s customer-centricity strategy and customer segmentation using Six Sigma methodology.

Before Dell, Decker spent more than six years in the Bay Area leading marketing, sales and product strategy at B2B and media startups. Decker has authored two books on word of mouth marketing, serves on the digital advisory board for P&G, served on the board of the Word of Mouth Marketing Association (WOMMA), and posts occasionally at deckermarketing.com or @samdecker.

Aimee Viles
Vice President, Emerging Media
Bravo Media

Aimee Viles serves as Vice President of Emerging Media, Bravo Media. Viles is responsible for supervising Bravo’s Emerging Media department, including all wireless, interactive TV, gaming, and other emerging media initiatives.

Prior to joining Bravo, Viles served as Director of Creative Services at Ensequence, a premiere provider of internet TV products and services, responsible for building revenue generating business services for programming and advertising partners and spearheading development for new business ventures. Her clients included NBC, Bravo, MTV, Nickelodeon, ESPN, GSN, Showtime, AETN, CNN, Nike, Ford, Sony, and Verizon. She also honed her skills at UK-based Vodafone, where she was responsible for content strategy and programming plans for the mobile provider’s internet applications and products.

Viles graduated from the Rochester Institute of Technology and currently resides in New York City.

Ajay Shah has been an entrepreneur in the digital technology space, creating several successful companies. Prior to launching TVplus, Ajay was co-founder and CEO of Zustek Corporation, a leading provider of email marketing software and solutions, and was also the co-founder and CEO of Handshake.com.
Along with co-founder Randy Shiozaki, Ajay created Spot411 Technologies in 2008, with a mission to change the way consumers engage with content in the digital space. The team set their sights on creating richer content and social experiences around television, and began working toward their latest product, TVplus.
A graduate of the University of California at Irvine, Ajay was awarded Young Entrepreneur of the Year award by the SBA in 2006

Richard co-founded Base79 in 2008 and is its Chief Operating Officer. With over 15 years experience in Information Technology and IT services, Richard has a passion for technology advancement and operational excellence.

Starting his career in the technology consulting industry with Andersen and subsequently Deloitte, Richard worked predominantly on IT, strategy and business process engagements. In 2003, Richard left to become Head of IT and Operations of commodity brokerage Spectron. Prior to co-founding Base79 in 2007, Richard was Director of Technology Consulting at Protiviti, a global business consulting firm specialising advisory and transaction services.

Richard achieved an MA in Economics from Queens’ College Cambridge

Steve has spent much of his successful career looking ahead. Most recently Chief Architect of the Future Solutions Group at Motorola, he specialised in next generation solutions for the mobile, internet and fixed telecom markets. Now at Red Bee Media, he’s leading our product and technology team as we seek to navigate our clients’ course through the changing media landscape. Analysing and predicting key industry trends, his job in a nutshell, is to tell us ‘what’s next’; then to ensure that we effectively develop and monetise it. That’s some challenge given the speed with which media technologies are converging and evolving. Yet Steve firmly believes we have the all the talent and expertise necessary, to play a powerful role in the new media world order.

As SVP Sales & Business Management for Delivery Agent. Mr Stark is leading the company’s BD strategy and revenue efforts onto advanced platforms across 350 content and technology partners. Mr. Stark joined Delivery Agent in September of 2011 from Verizon where he was the Media and Entertainment Partner for Verizon Digital Media. Throughout his career, Jody has overseen the development and execution of over a half billion dollars in media and technology deals. He accomplished this by demonstrated a persistence of vision and a commitment to success in himself and his colleagues. Mr. Stark has been a founding member of several startups including Viziworx, Transpera, Mixed Signals, Telepop, YooMedia and iSports. Conversely he has sat across the table as an executive with such corporate giants as Sony, Verizon, Liberty Digital, Turner Networks and DirecTV. A native of Kansas, Jody did his MBA work at Wichita State University and completed his undergraduate studies from The University of Kansas