David Jones, Shazam Entertainment
Executive Vice President Marketing
David Jones joined Shazam in April 2010, bringing over 20 years experience in marketing, business development and product and business strategy. David is responsible for all aspects of marketing at Shazam, including consumer marketing, segmentation, research, business intelligence, brand, PR, communications, events and partner marketing. David focuses on driving customer acquisition, engagement, activity and retention, building the brand and reputation of Shazam in its respective industries and with consumers through a wide variety of programs and initiatives.
Prior to joining Shazam, David was VP Global Marketing and Global Product at Friendster, where he was a key member of the executive team that re-started Friendster in 2006, built it into the largest social network in Asia and a Top 10 website of any kind globally in 2008, and successfully sold it to a large Asian conglomerate in late 2009. He has also held several marketing and general management positions at eBay Inc, including serving as the director of eBay’s US media and entertainment business (including music), and roles focused on scaling the number of active members of the eBay community.