Final Program

Subject to Change

12:30 p.m.: Registration Opens
1:00 p.m.: Conference Sessions
6:00 p.m.: Networking Reception


Conference Sessions:

1 p.m.
Opening Remarks

Jeffrey Joseph, Senior Vice President of Communications and Strategic Relationships, Consumer Electronics Association (CEA)

1:05 – 1:30 p.m.

Finally Interactive Television (It’s Simply Moved to a 2nd Screen)
Interactive television has long been the holy grail of broadcasters and cable and numerous pilot programs are underway worldwide. However, the future of ITV has already appeared in the guise of 2nd screen apps that put the interactivity where it belongs — right in the viewers’ lap. This session will review the state of the nascent 2nd screen ecosystem and will show how programmers and brands are innovating new, engaging and indispensable 2nd screen experiences.
Rob Gelick, Sr. Vice President and General Manager, Digital Platforms, CBS Interactive
Interviewed by: Lindsey Turrentine, Vice President, Editor-in-Chief, CNET Reviews

1:30 – 2:15 p.m.

Is 2nd Screen the Next Big Thing for TV?
Is the 2nd screen experience about controlling the living room devices to find and serve up content or is it about an enhancing the viewing experience and sharing with friends, leveraging the interactive and social capabilities of today’s tablets and smartphones? Learn from device manufacturers, service providers, and content creators as they address the challenges of a device ecosystem that is both a 1st screen mobile viewing experience while on the go and a 2nd screen companion viewing experience when at home.
Moderator: Dawn C. Chmielewski, Entertainment/Technology Writer, L.A. Times
Kemal Altintas, Senior Manager, Smart TV Partnerships and Innovation, LG
David Berzin, Vice President, Social Products, Viacom
Jesse Redniss, Senior Vice President, Digital, USA Network
Hardie Tankersley, VP Digital Platforms, Fox Broadcasting
D.P. Venkatesh, Chief Executive Officer, mPortal
Alan Wolk, Global Lead Analyst, KIT digital

1:30 – 2:15 p.m.

Leveraging the 2nd Screen for Content Discovery
Despite hundreds of channels, the average consumer struggles to find something interesting to fill his 37 hours of TV viewing each week. For nearly 50 years, consumers have been picking up a device of some sort and combining that with a visual grid guide to find something. While we have moved from 3-button remotes and the newspaper to integrated app guides, what does the promise of 2nd Screen apps hold for the consumer in enabling them to find some interesting and relevant to watch?
Moderator: Chuck Parker, Chairman, 2nd Screen Society
Jimshade Chaudhari, Director of Product Marketing & Management, DISH Network
Andy Liu, Co-Founder and Chief Executive Officer, BuddyTV
Jon Radloff, Vice President of Product Design & Development, Comcast
Jeremy Toeman, Chief Executive Officer, Dijit
Ben Weinberger, Chief Executive Officer, Digitalsmiths
Evan Young, Senior Director of Product Marketing, TiVo

2:15 – 2:30 p.m.

Technology Spotlight: Inaka Live
Chad DePue, Founder & Chief Executive Officer, Inaka Networks

2:15 – 2:30 p.m.

Technology Spotlight: NextGuide
Jeremy Toeman, Chief Executive Officer, Dijit

2:30 – 3:15 p.m.

What Does Today’s Consumer Want From their 2nd Screen?
Now that consumers have a 2nd screen in their hands — what do they really want in terms of an enhanced viewing experience? Are they looking for additional related content, sports statistics, shopping opportunities or games? These industry experts will lend their views to where 2nd Screen might head and what it means to the consumer.
Moderator: Andy Batkin, Chief Executive Officer, Social TV Summit
Ian Aaron, Chief Executive Officer, ConnecTV
Michael Conley, Director of Product and Technology, Fox RSN Digital Media
David Jones, Executive Vice President Marketing, Shazam
Todd Merkow, Chief Executive Officer, Merkow Media
Ashwin Navin, Chairman, Co-Founder & Chief Executive Officer, Flingo
Steve Plunkett, Chief Technology Officer, Red Bee Media

2:30 – 3:15 p.m.
Show Me the Money: Monetizing the 2nd Screen Experience
There is no shortage of statistics describing the change in consumer behaviors and the list of technology companies offering new consumer features grows daily, but how can this phenomena be monetized? Listen to a cross-section of industry experts describe the potential impact on the existing the advertising and subscription-based TV models, and weigh in on potential new revenue opportunities afforded by real-time consumer engagement.
Moderator: Brian Fitzgerald, Managing Director and Senior Equity Research Analyst, Jeffries & Co.
John Douglas, Product Marketing Manager for Converged Media Services, DG
Richard Mansell, Chief Operating Officer, Base 79
Chase Norlin, Chief Executive Officer, Alphabird
Alex Terpstra, Chief Executive Officer, Civolution
Zane Vella, Chief Executive Officer, WatchWith

3:15 – 3:30 p.m.
Technology Spotlight:
Trevor Doerksen, Founder & Chief Executive Officer, Mobovivo

3:15 – 3:30 p.m.
Technology Spotlight: Syfy Sync and BravoNow
Zane Vella, Chief Executive Officer, Watchwith

3:30 – 3:45 p.m.

3:45 – 3:55 p.m.
Technology Spotlight: Zinio
Jeanniey Mullen, Global Executive Vice President and Chief Marketing Officer, Zinio

3:45 – 3:55 p.m.
Technology Spotlight: YuMe/Magid Study Update
Ed Haslam, Senior Vice President, Marketing, Yume

3:55 – 4:30 p.m.
2nd Screen for Movies & TV Series: Will it deliver the promise of BD Live?
While BD Live is still the enabling technology, second screen apps for movies and TV series have exploded onto the market place offering immersive experiences with the content and giving the super-fan more ways to share and express their interest. But where is all of this headed? Hear from the studio experts and movie service providers on what works and what doesn’t.
Moderator: Marty Shindler, Chief Executive Officer, The Shindler Perspective
Thomas Engdahl, Chief Executive Officer, Magic Ruby
Matt Kennedy,President, 1K Studios/Cinram
Stephanie Misar, Marketing Director Head of Advertising & Sponsorship, Mhz Networks
Juan Reyes, Chief Technology Officer, BluFocus
Baba Uppal, Director, Digital Media, Endemol USA

3:55 – 4:30 p.m.
Advertising and Second Screen
Brands have been craving real consumer engagement thru mass media for decades and 2nd Screen is poised to deliver on the promise, but are the consumers ready? Listen to these industry experts describe how to strike the right balance between delivering value for the advertiser and creating enjoyable engagement for the consumer.
Moderator: Rick Liebling, Creative Culturalist, Y&R
Will Harvey, Creative Lab Technologist, Ogilvy London
Ed Haslam, Senior Vice President, Marketing, Yume
Andy Hood, Executive Creative Development Director, AKQA
Joe Inzerillo, Senior Vice President, Multimedia & Distribution, MLB Advanced Media
Ajay Shah, Chief Executive Officer & Co-Founder, TVplus
Aimee Viles, Senior Vice President, Emerging Media, Bravo TV

4:30 – 4:45 p.m.
Technology Spotlight: Sons of Anarchy
Stephen Brooks, Executive Director, Marketing, Magic Ruby
Jody Stark, Senior Vice President, Business Development, Delivery Agent
Michael Waghalter, Vice President, FX Productions, FX Network

4:30 – 4:45 p.m.
Technology Spotlight: Heineken Star Player
Ben Jones, European Director of Technology, AKQA

4:45 – 5:15 p.m.
Disruptor or Defender? 2nd Screen and Traditional Entertainment Models
Second Screen is often described as a “disruptive technology” that may threaten the traditional means of delivering and monetizing content. But is it truly disruptive, or can Second Screen can be seamlessly and smartly integrated into existing entertainment business models – from home entertainment to broadcast to advertising in and out of home?
Moderator: Thomas Engdahl, Chief Executive Officer, Magic Ruby
Michael Barrett, EVP North America Strategy for Universal McCann
Olivier Delfosse, Vice President of Interactive, Mobile and Digital Content, North America, Fremantle Media Enterprise
Peter Lee, Executive Vice President and Chief Technology Officer, Innovation, PlayNetwork
Michael Strober, Senior Vice President, Turner Entertainment Ad Sales

4:45 – 5:15 p.m.
The 2nd Screen Revolution by the Numbers
Consumers like watching their big screens with a small screen by their side, providing instant access (and multitasking diversion). Tablet ownership in the US is expected to double over Christmas, which only means bigger things for the companion screen viewing experience. Does all the data add up?
Chuck Parker, President, Intersection Research and Chairman, 2nd Screen Society

5:15 – 5:30
Technology Spotlight: Xbox SmartGlass

5:30 – 6:00 p.m.
CLOSING KEYNOTE: Convergence and the Second Screen
An in-depth conversation on how Microsoft is reinventing the consumer entertainment experience as gaming moves mainstream and into the living room through Xbox 360, Kinect and SmartGlass technologies.
Blair Westlake, Corporate Vice President, Media & Entertainment, Microsoft
Interviewed by: Dawn C. Chmielewski, Entertainment/Technology Writer, L.A. Times

6:00 p.m.
Closing Remarks
Guy Finley, Executive Director, 2nd Screen Society/MESA
Chuck Parker, Chairman, 2nd Screen Society

6:10 p.m.

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